I D E N T I T Y
Brand identity serves as the cornerstone for consumer awareness, acting as the visual and conceptual representation of a company's values, personality, and promise.
In a crowded marketplace where competition is fierce, establishing a distinct and recognizable brand identity is essential for capturing the attention of consumers.
Through consistent use of logos, colors, typography, and messaging across various touchpoints, businesses can create
a cohesive and memorable brand presence that resonates with their target audience, and ultimately drive growth and success in the marketplace.
①
Shell Bukom Island
Marine Department Logo
Project: Logo Design
Client: Shell Eastern Petroleum Pte Ltd
Highlight Feature: Small Print’s Logo Variant
Logo designed for the Marine Department of Shell Bukom (Island) Singapore.
The logo work was conceptualized based on the department’s key vision, “Connecting Bukom (island) and the World Together” which is very well presented in the joint silhouettes of the globe horizon and the Bukom island’s oil refinery. The shape of the boat which also designed to look like the lower part of the Shell logo and together with the anchor added, both elements represent the Shell Bukom (island) Marine Department straightaway.
The created logo is to be embroidered and tagged onto the team’s FRC and also with the purpose of a collar pin, hence a small print variant is to be considered as well.
②
Minerva-Intra Singapore
Email Signature
Project: Email Signature Design
Client: Minerva Industrial & Trading Pte Ltd
A pioneer in contractor and equipment supplier industry, founded in 1988 with offices in Singapore and Malaysia. The email signature banner is created and designed with the purpose to highlight their five business units and to link directly to the company's main website.
③
Total Nutrition
Supplement Brand Logo
Project: Brand Logo Design
Client: Ascen Resources (S) Pte Ltd
A brand logo work project with the purpose of bringing the brand into a recognisable, affordable health supplement label where families rely and trust this brand for their daily nutritional and supplement dietary needs.
The designed logo is conceptualised with the idea of modern, clean-cut and exudes reliability. It is constructed by the combination of a heart, a pulse and a shape of apple to replace the “O”. The symbol and the overall design delivers the message well and express a healthy lifestyle and nutrition balance.
④
DOTZU Singapore Logo, Logo Guide & Business Card Design
Project: Company Logo and Collateral Design
Client: Dotzu Singapore Pte Ltd
A logo project designed for a commerce company that specialises in engaging Japanese products to Singapore market. Story behind the concept created is about Lines, Connection and Typography. A modern approach and a play-around of the alphabets that make up the DOTZU name inside the circular dot. Keeping the 'connection' concept and its meaning in tagged with the overall appearance.
Also created the business card designed for their passionate team that has grown from their humble beginnings.
⑤
Intelli Cords Logo
Project: Brand Logo Design
Client: iCentral Mobile Pte Ltd
A logo work for the modern mobile accessories brand. With its direct concept approach, the completed logo successfully represented its key product well. And with the selected blue tone as its primary colour to highlight the emotion that we aimed to achieve the intelligence in the modern technology.
⑥
Platform & Co Logo
Project: Company Logo Design
Client: Platform&Co Pte. Ltd.
A logo work done for a recruitment company that hopes to bring about a strong network of talents and recruiters with their rounded solutions of 3 Co. Values.
The hidden 'Co' is designed and placed inside the & symbol with the concept of subtly showing the company's 3 Co. values, which are co-llaborate, co-operate, and co-mmunity.
Purple is selected as its main primary color for the company’s image of being trustworthy and reliable.
