C O M M U N I C A T I O N
It is the first essential element of any marketing and campaign, especially in a world ruled by commerces. The effective design (both in-print or on-screen) conveys the impactful vibe and encourage interactivity with the audience. It should communicate the purpose well and be precisely understandable.
Beau&Belle Milk Bundle Promotion
Website Banner on Redmart.com
Project: Advertisement, Website Banner Design • Client: Forbes Marketing Pte Ltd
-
A website banner designed to promote the milk's bundle promotion and advertised on the REDMART.com, the Singapore's leading online supermarket site. The design approach was to be eye-catching, vibrant yet informative.
AstaReal ACT2 Product Brochure
Project: 8 pages A5 roll-fold Brochure Design • Client: AstaReal Pte Ltd
-
AstaReal® astaxanthin is the most studied brand of astaxanthin in the world for applications such as skin health, anti-aging, muscle endurance, gastric health, vision, eye health and immune function. AstaReal is the maker and distributor of health supplements containing natural astaxanthin (a strong anti-oxidant that also exhibits anti-inflammatory properties) as the main active ingredients in its line of products.
The concept of the design, which is other than the purpose of directly displaying the product as part of the main visual; it is also to communicate the supplement’s origin - which usually found in microalgae that is typically from freshwater habitats.
By displaying the product itself on the brochure's cover, it also serves as an easy guidance to ease the doctors, health professionals & patients to quickly identify and relate the brochure and the product marketed, especially when there are a bunch of brochures displayed together at the same area.
-
Highlight Feature: infographic and icon design, stock image resourcing and image editing
Wester Union Singapore
Relocation Flyer
Project: Flyer Design • Client: Western Union Global Network Pte Ltd
-
A flyer designed as an announcement to the customers in regards of the outlet’s relocation detail. The concept of the design is to be straightforward, direct and informative but yet vibrant to gain the customer’s attention.
Minerva-Intra Singapore
Corporate and Marketing Brochures
Project: Brochures Design • Client: Minerva Industrial & Trading Pte Ltd
-
A pioneer in contractor and equipment supplier industry, founded in 1988 with offices in Singapore and Malaysia. Redesigned their outdated Company's Corporate Brochure and Marketing Brochures for their business units.
-
Highlight Feature: icon design, stock image selection and image editing
ITOH Japanese Premium Vinegar Campaign
Project: 12 pages DL roll-fold Brochure Design & Newspaper Advertisement • Client: Ascen Resources (S) Pte Ltd
-
ITOH is Osaka based high quality health & beauty supplements manufacturer. In Singapore, ITOH’s range of Japanese Premium Vinegars is the bestseller amongst the entire ITOH product range. It comes in 12 delicious flavours and each flavour possesses unique health, beauty and slimming properties. The original campaign “Your wellness drink for all seasons” concept for ITOH’s Japanese Premium Vinegar has grown outdated and a fresh memorable revamped concept is needed. The new campaign was launched in two platforms media of TODAY Newspaper advertisement and 12pp product brochure in DL size formats. The campaign is to communicate ITOH’s brand of high-quality vinegars, and its key benefits.
-
Highlight Feature: brand logo design work, icon design, image editing
Kemin Asia Pacific KEMZYME™ V Dry Product Brochure
Project: Double-Sided A4 Brochure Design • Client: Kemin Industries (Asia) Pte Ltd
-
Kemin Industries is a leader in the ingredient manufacturing industry. The company provides innovative nutritional ingredient solutions to customers in more than 120 countries. The A4-sized brochure is designed to communicate one of its’ ingredient products, KEMZYME™ V Dry with its the two key components, the wheat with high concentration of xylanase as complete as corn. The concept of balance as shown in the brochure’s main visual well delivers the message.
-
Highlight Feature: Conceptual idea, stock image resourcing and image editing
Kemin Asia Pacific MillSMART™ Digital Page
Project: Digital Brochure Design (web page placement) • Client: Kemin Industries (Asia) Pte Ltd
-
Kemin Industries is a leader in the ingredient manufacturing industry. The company provides innovative nutritional ingredient solutions to customers in more than 120 countries. A digital banner designed to introduce and promote one of the company's key product, MillSMART™. The communicated concept delivered in the design was that it had to be attractive, modern and informative with the usage of some infographic elements.
-
Smart Relocators Corporate Brochure
Project: Tri-fold A4 Brochure Design • Client: Smart Relocators Pte Ltd
-
An A4 tri-fold brochure with 6 panels, designed with the main purpose of introducing the company's about and services at any trade shows that the company joined globally and also to their potential customers.
-
Highlight Feature: Conceptual idea and image editing
Nailsworkz Hygiene Awareness Poster
Project: Poster Design • Client: Nailsworkz
-
A one-stop grooming salon with their in-store awareness poster designed in A2 size to highlight their 5 hygiene policy and pledge to the customers.
Merries Employment Executive Search Brochure
Project: Bi-fold A4 Brochure Design • Client: Merries Employment LLP
-
A 4 pages bi-fold brochure designed with the main purpose of introducing the company's newly launch service.
The brochure is also required to explain all the information about its new service well, including the process and the key benefits to its customers or the company's target recipient.
-
Highlight Feature: conceptual visual, stock image resourcing, image editing and graph design