P U B L I C A T I O N D E S I G N
All about strong Cover Concept and Masthead, Pagination and Grid Layout, Typography Structure and Graphic Elements;
all in creating visual points of interest to perfectly guide the reader through its contents and reading flow.
①
Food and Agriculture in Asia:
Investing in Resilience, Health, and Sustainability
Project: 40 pages A4 Report Design • Client: Milken Institute
Highlight Feature: book cover design, infographic design, colour palette language
A research report published by Milken Institute to elevate the key insights on the systemic challenges confronting food systems, but also the vast opportunities in innovation and investment which accompany each challenge. Spurring ideas and action to improve global food systems by spotlighting agri-food tech innovators, scaling sustainable and resilient processes and practices, encouraging the culture of good nutrition and healthy foods, and unlocking private investments in promising areas.
Cover is conceptualised to deliver the key components of the research written in the report, with the graphics showcasing environment elements, growth, green financing, technology and the key food and agriculture itself.
Tables, graphics and Infographics are arranged in organised layout. Endnotes are each linked to the actual sites respectively on the digital report artwork uploaded in their websites and libraries.
Read more about the report on Milken Institute web page here
②
Wan Sern Products Catalogue
Project: 56 pages Catalogue Design
Client: Wan Sern Metal Industries Pte Ltd
As one of Singapore's leading provider of top quality aluminium and glass facade and coating solutions, Wan Sern has been supporting many well known residential, commercial and industrial projects in the country.
With over 30years of experiences delivering successful projects, has advocate Wan Sern to continuously meet the growing and varies demands of modern constructions and architectures. This has also expands their client network that covers from construction companies, developers, suppliers, interior designers, contractors and many more.
The Catalogue is designed to bring the best of they array of greatest quality of their products and to be as informative as it could for their customers and potentials.
Clear layout flow and design element is used to bring out each products' details and specifications.
③
Mrs Pho’s Singapore Takashimaya Menu Design
Project: 40 pages Menu Design
Client: Mrs Pho Singapore
The concept behind the Thai restaurant menu designed with a clean and elegant layout, refined typography, and captivating photos revolves around creating a sense of order and clarity, making it easy for diners to navigate the menu.
The generous use of white space creates a sense of openness and cleanliness, allowing the menu items to stand out distinctly, making it easy for patrons to read and make their selections.
The large, high-resolution images not only whet the appetite but also provide a visual preview of the culinary delights on offer. These striking visuals tantalize the senses and help customers better connect with their choices, enhancing the overall dining experience.
④
AstaReal® ACT₂ Supplement
Project: 8 pages roll-fold Brochure Design
Client: AstaReal Pte Ltd
Highlight Feature: infographic design, stock image resourcing and image editing
AstaReal® astaxanthin is the most studied brand of astaxanthin in the world for applications such as skin health, anti-aging, muscle endurance, gastric health, vision, eye health and immune function. AstaReal is the maker and distributor of health supplements containing natural astaxanthin (a strong anti-oxidant that also exhibits anti-inflammatory properties) as the main active ingredients in its line of products.
Together with basic flat solid colours scheme, he simple layout and grid are utilised well on both front and back panels to help create a breathing space to overcome busy information.
The heavy usage of infographics, tables and charts throughout the inner panel of the brochure is carefully designed in visually directing the whole information provided, and giving the reader a clear knowledge of the scientifically proven benefits and ingredients of the product.