P A C K A G I N G
First impression does matter. Design is the silent ambassador of your brand and packaging of your product works the part the most. A strong packaging creates stories and connects with their customers as people tend to buy products that reflect and image of what they want to be.
Royal Cuisine Cooking Oil Whole Range - Tin and Bottle Packaging
Project: Brand Logo Design, Tin Packaging and Bottle Label Design • Client: Lian Hap Xing Kee Edible Oil Trading Pte Ltd
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Lian Hap Xing Kee Edible Oil Trading Pte Ltd, is a leading edible oil manufacturer and rice importer in Singapore. The company were launching a new premium cooking oil line and wanted to create a new brand logo and a set of packaging for its whole range. The concept of the packaging focus solely on each key visual, which deliver the message of the purity of their oil. The concept is also well enhanced with the cleanliness of the overall layout with their white space and graphic elements proposed.
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Highlight Feature: brand logo, stock image selection and image editing.
Thomson Medical Longan and Red Dates Herbal Tea Bottle Label
Project: Bottle Label Design • Client: Thomson Medical Pte. Ltd.
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The well known healthcare centre has come up with its new confinement food range; and the drink is the companion for the meal package they offer. The drink's natural ingredients and the freshness of its daily brew are the key benefit of their product. The label was designed to deliver the message.
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Highlight Feature: stock image selection and image editing.
Yuan Sang Products Pouch Packaging
Project: Pouch Design • Client: Yuan Sang Pte Ltd
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Yuan Sang Pte Ltd, a Singapore's leading import, export and wholesaler for dried seafood and other delectable Asian culinary ingredients; wanted to create pouches packaging to cater all their products generally. The pouches are designed in 3 different sizes and are meant to pack every order received through their online platforms or when customers purchased the products directly from their shop. The tagline delivers the message that the products packed only upon order received, to assure its best freshness. The pouch is also designed with windows to showcase the actual product itself, so customers can view it directly.
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Highlight Feature: Tagline copywriting.
Intelli Cords Box Packaging
Project: Brand Logo Design and Box Packaging Design • Client: iCentral Mobile Pte Ltd
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Packaging design work for the mobile accessories manufacturer's new product launch, the iPhone Lightning cable. The 3 colour concepts were to appeal the gender segmentation in its marketing.
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Highlight Feature: brand logo, concept planning and icon design.
Total Nutrition Supplements Label
Project: Bottle Label Design • Client: Ascen Resources (S) Pte Ltd
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Total Nutrition is an existing 4-year-old health supplement range and has been retailing in at least 300 medical halls in Singapore, past atrium events and online. However, the current packaging’s problem is that it looks outdated and commonly only identifiable among older customers. The project is to rebrand Total Nutrition into a recognisable, affordable health supplement label where families rely and trust this brand for their daily nutritional and supplement dietary needs. The important factor that is to be appealing not only to the older generation but also people who are in their 20s – 40s who acknowledge the importance of supplementing their everyday diet with nutrients and vitamins they lack is the concept that the new look should achieve.
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Highlight Feature: brand logo, concept planning, icon design, stock image selection and image editing.
Gabrielle T Organic Baby Noodles Multi Vegetable Boxes Design
Project: Packaging Box Design • Client: The BeHope Company Private Ltd
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The BeHope Company is an organic and natural food importer and distributor, founded and based in Singapore. With quality control as their main key priority and in addition to their extensive market research which focus on customers' satisfaction, they stand up on their motto to "EAT WELL, LIVE WELL"
Their latest product is a new range of organic baby noodles made from multi vegetables. The clean design of the two boxes are conceptualised based on the products’ key feature, the noodle's natural and quality ingredients. The boxes are also designed with windows at the front panel to showcase the actual product itself, so customers can view it directly.
At the back of the boxes, copies, graphics and information are laid in the form of 2 columns for the easy reading and to maximise the empty space.
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Highlight Feature: concept planning.
Packet of 28 Days ITOH Collagen Box Packaging
Project: Brand Logo Design and Box Packaging Design • Client: Ascen Resources (S) Pte Ltd
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ITOH is Osaka based high quality health & beauty supplements manufacturer. Their collagen supplements come in sachets. The project is to create a one month supply (84 sachets) packaging in addition to the current packaging which is only for a one week supply with 21 sachets in a box. The new design is aimed to achieve the needs to be appealing to the Millennials group although there are more mature buyers as well. The design has to also highlight the importance of the key product features and to be more towards the Japanese trends and easily can be identified for a collagen supplement product.
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Highlight Feature: brand logo, icon design, stock image selection and image editing.
YiLi PaoPao Soft Ice Cup Design
Project: Cup Packaging Design • Client: YiLi Pao Pao Ice
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A cup design for the famous taiwanese shaved ice dessert, that had opened its first overseas outlet here in Singapore. The concept is based on a happy feeling, “a mouthful of happiness”, is the brand’s motto - hence the icons designed to deliver the message well. The icon of the ice follows the actual product, which is to be slushy and swirl.
Yuan Sang Dried Shrimps - Pouch and Carton Packaging
Project: Pouch Packaging Design and Carton Box Packaging Design • Client: Yuan Sang Pte Ltd
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Yuan Sang Pte Ltd, a Singapore's leading import, export and wholesaler for dried seafood and other delectable Asian culinary ingredients; wanted to create pouches and box packaging designed for their export trade clients in Saudi Arabia.